About us

Hi, I’m Celeste, the founder of CG Pure Wash — a proudly Canadian brand built from a love of nature, self-care, and family.

For more than 20 years, I worked in the dental industry, caring for people and learning how simple routines can make a big impact on our health and confidence. But everything changed when my son developed allergies to store-bought soaps. Seeing how his skin reacted to harsh commercial ingredients inspired me to take matters into my own hands.

I began creating soap bars at home using gentle, natural ingredients — and what started as a mother’s mission soon became a lifelong passion. For over 17 years, I’ve refined and perfected my recipes, combining science, experience, and the healing simplicity of nature to create products that are pure, safe, and effective.

At CG Pure Wash, every product is handmade in small batches right here in Manitoba. We use botanical oils, pure plant extracts, and sustainable palm oil, carefully chosen for their quality and ethical sourcing. Our collection includes both vegan and non-vegan options — from nourishing goat’s milk and honey soaps to rich botanical blends — all formulated to gently cleanse and restore your skin.

Each bar represents more than a product; it’s a piece of our story — one that values honesty, craftsmanship, and mindful living. We believe that skincare should be a form of self-care — a daily ritual that connects you with the beauty of natural ingredients and the calm they bring.

When you choose Pure Wash, you’re supporting a small Canadian business that believes in transparency, sustainability, and the art of making things by hand.

Clean skin. Conscious choices. Crafted with care.
Welcome to CG Pure Wash — where nature meets nurture.